10 Best Social Media Analytics Tools (free and paid)

The best social media analytics tools to power your business in 2022. Improve your conversions with in-depth analysis. Boost your business with the best social media tracking tools.

Imagine a tool that measures the performance of your social media. A tool that saves you time by giving reports in minutes. It lets you track your social media accounts. It gives insight into your user base and your most active time. And in the process, it helps you improve your social media channels.

That is what a social media analytic tool does. A tool used by many social media managers. Analytic tools help businesses improve their social media tactics. It helps them run effective campaigns that result in conversions. They can create more traffic and get noticed more.

And the best part is that you can use it too!

In this guide, we will dive into what social media analytic tools are. We’ll talk about its types and benefits. You will learn about free tools and paid tools. How and which ones to use.

And we will share our top 10 social media metrics tools to get you started.

Let’s begin!

What is a Social Media Analytics Tool?

Social media reporting tools are software for social media channels. It collects and measures customer data. The data helps improve business decisions and campaigns.

How do social media analytics tools help businesses?

Social media gets a range of interactions with the audience. Analytic tools measure these interactions. They do the math to give insight into your channels’ performance.

Helps measure ROI (Return on Investment)

The goal of any business page is to increase its customer base. With social media posts and activities such as likes, shares, etc.; the goal is ROI.

Metric tools provide data that help improve campaign performance. This, in turn, helps improve the business’s overall ROI.

Improves decision-making

Analytic tools for social media can improve business strategies. Tracking social media analytics helps find issues in social channels. It can tell them what is working and what isn’t.

It gives insight into the audience. For example, age, location, etc. It provides real-time data. This means marketers can learn about new trends and activities. They will learn about the type of content that attracts users. This helps create better content. Better content increases the likelihood of people sharing your posts.

It saves time

Reporting tools provide insight into customers’ behaviors. You can measure aspects such as response time, queries, etc. This information helps streamline your workflow. It allows you to focus on what the customers are looking for. It narrows down the top and the least preferred products. This helps you focus on which aspect you need to work on better. You can track your efficiency by measuring campaign results. It streamlines your efforts and saves time.

Social media analytic tools: What to measure?

Social media measurement tools can be hard to understand. If you’re only starting, the numbers and graphs could be confusing.

These tips will make it easy for you.

4 metrics you should measure with your social media analytic tool:


This includes:

  • Interactions on your channels. For example, posts, videos, likes, shares, comments, etc. Which post is getting more views? What type of content are they most engaged in?
  • Are the followers on your channel increasing with time? Monthly data of followers allows you to measure your progress.Check your click-through rate (CTR). How many people are clicking the links? Are your links driving traffic from your channels?


This includes getting insight into your audience. What are they looking for on your channel? Which content do they prefer? Their age, location, interests, etc. Metrics help you know your user base better.


Look into your competition. How well do you position against them? With social media insight tools, you can compare results. This helps you learn where you may be falling behind. It keeps you ahead, so you can improve your social media plan.

Paid ads

Running ads on social media can be costly. Make sure to track your paid ads. Look into active ads, number of clicks, click-through rate, cost per click, etc.

Your business plan for social media can include other factors too. Example: Influencers. Make sure to measure influencer metrics in such cases. Overall, these four metrics can help you understand your page and your customers. Look into your metrics every month. This gives you a good knowledge of your channel’s performance.

Top 10 Social Media Analytics Tools

Hootsuite Analytics

Hootsuite Analytics is an all-in-one analytics tool. You can add different channels to one platform. This means you don’t have to check each channel separately. You save time and compare results together. The built-in reports help you get a better insight into important data. You can create a mixed report and get a combined view. Create as many reports as you want.

Its integration with Panoramiq Multiview makes Hootsuite more helpful for Instagram. You can stay on top of interactions. You can analyze comments, brand mentions, and tags.

The dashboard might be confusing for starters. But Hootsuite has you covered. It provides a free course on how to use it. The course teaches skills such as scheduling messages and managing campaigns. Get started with Hootsuite Analytics.

Buffer Analyze

Buffer Analyze is a great analytics tool. This social media report software is intuitive and easy. It is a social media profile management software. You can schedule posts in advance. Key features include social media calendar and Pablo image creator. It also has an RSS feed and a video & GIF uploader. The reports are easy to make and easy to read. You can track the performance of your channels on the go. To get started with Buffer Analyze, click here.


SproutSocial is a social media management software. It is one of the top social media analytics tools. It includes a detailed social media report. You can get reports of your social media channels on a single platform. SproutSocial comes with many options.

You can use templates or you can modify them. You can create a basic report or get a detailed one. This means you have many ways to get your metrics. It makes reporting easier. You can arrange them based on your choices. SproutSocial gives you powerful analytics across many channels. Get started with SproutSocial here.


HubSpot’s analytic tool offers great features. This is overall management and analytic tool. You get performance metrics and publishing tools. It offers graphs and visuals that are easy to understand. You can compare campaign performances across a range of channels.

HubSpot is a part of HubSpot’s Marking hub. It is an all-in-one inbound marketing software. This means it can get insight into the customers’ journey. You will be able to notice the ideas that work best for your business. You can see how your plan impacts your audience. And you can learn about your campaign ROI.

This tool is ideal for businesses running campaigns on different platforms. You can sync channels and analyze data in one place. To start using HubSpot click here.


Socialbakers is a collection of analytic tools. It is an AI-powered marketing tool for social media. It has numerous resources. Such as multiple profile tracking and automated reports. This tool also provides key performance indicators. Along with reports, Socialbakers offer publishing tools. You can publish your content and even optimize it for better performance.

Zoho analytics

Zoho analytics is one of the best measuring tools available. It allows you to create stunning reports in seconds. You can connect data from many social media platforms. It is equipped with augmented AI – Zia. You can hold conversations, get insights, and predict trends. Needless to say, Zoho analytics comes with some of the best features.

You can manage your accounts, create a content calendar, and publish. It has an easy-to-follow dashboard that helps track all campaigns. You can create reports in minutes that are clear and visual. To get started with Zoho analytics, click here.


Cyfe is in the top 10 list for two main reasons. It syncs data from different channels in one place. And it offers added features. Such as email, SEO, web analytics, and advertising.

You can integrate data and reports from more than 15 social media accounts. You can sync data from other types of accounts as well. If you’re running many accounts at once, Cyfe can come in handy.


Sendible comes with ready-to-use insights into content and engagements. It lets you track activities on your platforms. Such as talks about your brand, brand mentions on different channels, etc. Its management tool comes equipped with monitoring and reporting features.

You can grow your audience and reach your business goals. All in one platform. Its built-in editor allows you to design easily. This tool is great to streamline your work and get insights at the same time. Get Sendible here.


Keyhole provides you with a wide range of information. You can track your event and your campaigns. You can look into brand mentions and social talks. The tool allows you to track keywords and hashtags. It offers automatic tracking of your account. This means you don’t have to spend time making reports. You can even compare your metrics to that of your competitors.

Keyhole helps marketers measure the impact of their campaigns. To do so, it provides great features. You can get data from as far as five years back. It allows you to monitor your influencer campaign, brand, and events. You can also conduct market research.


The last choice on our top ten list is Quintly. This tool monitors all your engagements across many channels. It offers more than 350 metrics. All relating to your social media activity. With the information, you can make informed decisions that suit your business. And these metrics can be modified according to your need. Quintly allows you to track and analyze your performance. You can gain insight into your competitors. And look into influencers, future clients, etc.

Free Social Media Analytics Tools by Social Media Platforms

You don’t always have to depend on paid platforms. Many social media channels come with their analytic tool. They do not provide overall integration with other channels. But they are free and highly beneficial for your business.

Facebook Business Insight

Facebook Business Insight is a Facebook analytic tool. It provides you with key metrics to analyze the performance of your page. You can track your progress, check followers, and track user behavior. This is a free tool powered by Facebook.

To access Facebook Insight, you must first have a Facebook Business page.

YouTube Analytics

YouTube is a great platform for business. You can create videos that showcase your work and services. Through proper content and videos, your business can do wonders with YouTube. And it further helps you reach your goals.

You can use YouTube analytics to get key data and reports. Getting started with YouTube Analytics is easy. You can check your content reach, views, engagements, and much more. If your business is active on YouTube, you need to use this tool.

Pinterest Analytics

Pinterest Analytics is free. Anyone with a Pinterest business account can use it. You can monitor and track performances. It allows you to see the highest and lowest Pin impressions. You will also be able to see which Pin has the most Click-Through Rate. Check out this ultimate guide to using Pinterest Analytics for your business page.

Twitter Analytics

If your business has a Twitter account, look into Twitter Analytics. It compiles the behaviors and actions of your audience on your page. You can get insight into clicks, follows, and likes. It helps you break down data to track your performance. You can also analyze your ad campaigns and track conversions. Make the best out of Twitter reports for your business with this guide.

LinkedIn Analytics

Like other social platforms, LinkedIn has its analytic tool. You can get insight into your page performance. It provides great data that help shape your page. The data also helps you learn about your customers. It also measures the efficiency of your social strategy. You will be able to see the numbers of your ad campaign. You can check the growth of your followers, audience, and much more.
Using LinkedIn Analytics is easy. But make sure to read this guide to use it like a pro.


Social media reporting tools are the backbone of your social media pages. With it, you can get a better knowledge of your customers, and marketing plans. Most social media pages come with their analytic tools. The rise of social media marketing allows businesses to reach more people. But that implies that businesses need more than one social channel. And getting reports of each page at a time can be time-consuming.

The top 10 chosen list of Social Media Analytics platforms gives you a range of options. By choosing a platform that can integrate various accounts, you can save time. It helps you manage channels better, and work efficiently. They provide your business with the much-needed metrics to promote your brand. You can create better content, effective strategies, and master your niche. So, take your time. Find the one that fits your business. And let the tools do the math for you.

Social Media Analytics Tools FAQs

What does the social media analytics tool help measure?

The social media analytics software provides an in-depth report of your social channels. You will learn what content works best for your business. You can increase your post reach. Furthermore, it helps you improve your ad reach. It shows how well your social media is performing. You will also be able to see your competitors’ performances.

How to use social media analytics tools?

Find the tool that works best for you. Then integrate your social media channels into the analytic tool. Filter out what you want to measure. For example; the number of likes on your page. Find out your engagement rates and conversion rates. Make decisions based on the report to improve your channels.

Is social media analytics necessary?

Does your business have social media? If yes, then the answer is very necessary. Analytic tools can help you improve the performance of your social channels. You will be able to make better decisions for your brand. You’ll know your audience better. And then be able to create content that fits their interest. Analytics tools help you improve your conversions as well.

Which social media metric should I measure?

• Social media overall performance
• Audience
• Engagement
• Customer service
• Paid ads
• Campaign
• Community management

Why is it hard to measure social media?

Top reasons why you are having a hard time measuring your social media channels

• You have no idea what to measure.
• You have not defined your business goals.
• Your reporting tool provides limited data.
• You see the customer’s feedback and responses. But you don’t act on it.

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