10 Best Content Curation Tools For Social Media Marketing in 2022 (Free And Paid)

If you’re like most businesses, you’re using social media to create connections with customers and promote your products or services. 

But do you know how to create engaging and effective content? Fortunately, many tools are available to help you curate content for your social media accounts. This blog post will introduce you to some of the best free content curation and paid tools. 

So whether you’re just starting on social media or want to take your content strategy up a notch, read on for the scoop!

But, let us be clear, content creation ≠ content curation.

What Is Content Curation? How Is It Different From Content Creation?

Content curation is the process of sorting through and organizing online content. 

Unlike content creation, which involves producing original content, curation involves finding and sharing preexisting content. While content creators focus on coming up with new ideas, curators play an important role in sifting through the vast amount of information on the Internet and bringing together the best and most relevant pieces of content. 

In a sense, curators act as gatekeepers, helping to ensure that only high-quality information is shared with their audience.

Though it may seem like a relatively new phenomenon, curation has been around for centuries. 

Many of the world’s most famous museums are curated collections of art, artifacts, and other objects. What’s changed in recent years is the way that curation is conducted. With the advent of the Internet, anyone can now be a curator, sharing their collections with a global audience. In addition, thanks to social media platforms like Twitter and Facebook, it’s easier to spread the word about curated content. 

Consequently, curation has become an essential skill in today’s fast-paced, digital world.

How Do Social Media Content Curation Tools Help?

A huge proportion of the world’s population is now on social media, which has created opportunities and challenges for businesses. 

On the one hand, social media provides a vast new audience for digital marketing and advertising. On the other hand, the sheer volume of content appearing on platforms like Facebook, Instagram and Twitter can make it difficult to ensure that potential customers see your message. 

This is where social media content curation tools come in. Social media content curation software help in numerous ways. 

They can be used to supplement content that is already being published, or they can be used as standalone content tools. By helping to surface new and relevant content, social media curation tools can help businesses stay ahead of the curve and keep their finger on the pulse of the latest industry trends. 

These tools help you to identify and share the most relevant and engaging content with your target audience. They can also help you to monitor your brand’s reputation online and respond quickly to any negative sentiment. 

Best Social Media Content Curation Tools

Content curation is key to a successful social media strategy.

We have listed the best content curating tools that can make it easy for you to find and share the best content from around the web, so you can focus on what you do best – running your business.

With these free and paid tools in your arsenal, you can easily find and share content that will engage your audience and help you grow your business.

10 Best Content Curation Tools For Social Media Marketing


feedly - content curation tools for social media marketing

Feedly collects your favorite content from numerous sources and presents it to you in a single place. You may organize all the information required for curation, including blogs, specific keywords, RSS feeds, YouTube channels, and tweets.

Regarding content curation, Feedly is a blessing. Creating a board and sharing it with your colleagues is also a viable solution. As a result, your team can view and comment on it, and you can even prioritize specific items inside it.

Feedly, on the other hand, will eliminate irrelevant material and only display useful content. This streamlines the process of content selection and enhances its effectiveness.

Pricing: Feedly starts at a pro plan for $6/month. There are also Pro + and Enterprise plans for 30% off for annual payments.



ContentGems helps you find the best content from around the web based on your interests. Simply type in what topics you’re interested in, and ContentGems will show you a list of trending content to curate.

ContentGems is an easy-to-use tool for finding relevant material. You may share relevant and timely material with your audience by scanning hundreds of thousands of articles from the greatest web sources daily. 

You can use keywords, social signals, and other complex filtering options to find the material you want to share. To deliver carefully selected material to your target audience, use customized workflows. You can easily use Twitter, Facebook, and LinkedIn to share interesting and thought-provoking items with your network. 

Keeping your website or blog up-to-date with relevant and timely material by curating it yourself has never been so easier. With the help of this API, you can add content to your website or mobile app quickly and effectively.

Pricing: Free plan and pro plan available starting at $10/month. 



Curata’s strength is that it can recommend and lead you to useful information that is right for your audience without you having to do any work yourself. Curata is a great tool for businesses that needs a lot of content ideas quickly. 

It gets content based from a lot of different places, like websites, blogs, social media, and more, using sophisticated tools for gathering content. You can even work with your social media management team to come up with a plan for content curation.

Also, Curata lets you change the content before you share it, giving it a unique voice and letting you use relevant photos that don’t cost anything.

Curata has the best software for curating content for business use. Curata CCS is a key part of a good content marketing strategy because it gives content marketers the tools they need to find, organize, annotate, and share the best content on social media.

Pricing: Custom pricing



The social media aggregator Flockler enables marketers to pick and display feeds from several networks, including Instagram, Twitter, Facebook, TikTok, and others. 

With the aid of the software, companies like IKEA and GoPro have seen an uptick in website traffic, social media engagement, and sales, thanks to social proof.

Rules may be established to gather postings from several social media channels and present them all in one place. 

One way to do this is to use Instagram’s hashtags and embed UGC pictures and videos on any website, smartphone application, or digital display. Thanks to easy regulating tools, you have total control over the information presented on any digital service.

You can generate content from social media with SocialPilot, curate it, and then post it to a social media wall. Run user-generated content-focused campaigns to include social proof in your business or e-commerce website.

Price: Basic plan starting at $94 / month


flipboard - excellent content curation applications

The excellent content curation software Flipboard is available on both desktop and mobile platforms. With the mobile and desktop program Flipboard, you can create mini-magazines with links to your preferred news articles, social media posts, and websites. 

Curate content for your followers to attract their attention. It is a user-friendly tool for marketers that allows you to create a mini-magazine for your audience. Emphasis is placed solely on the rich content by the design’s simplicity and effectiveness. 

Additionally, you can integrate videos, play music, and read text-based content. Once you’ve completed these magazines, you can make them public so that readers can follow your work and share it on social media.

You may also include links to your blog pieces in your magazine to provide readers with the opportunity to learn more about your organization.

Downloading the app and creating an account are the prerequisites for using Flipboard. In addition, you can peruse the magazines of other users and easily share their articles in your mini-publication.

Pricing: Custom pricing


quuu -

It is the only content curation platform that doesn’t use pre-programmed algorithms to suggest new content to add to your site. Instead, it uses human reviewers. 

It is also a one-stop shop for videos, podcasts, blogs, and presentations on more than 500 different topics, such as marketing, beauty, and golf. You can always look at more RSS feeds if you don’t like the information they chose for you.

With the content Discovery feature, you can find content in any language and for any type of interest. Creators can learn, share, and talk to each other in one place with Quuu. It puts your content into its own categories, making it easier to find later. It has a mode called “reader” that lets you read without being interrupted. With the integrated dashboard for scheduling, it’s easy to share the content you find.

Quuu works with the most popular time-tracking apps. All you have to do is link your Quuu account to your social media profiles, and you can start posting right away.

Price: Has a free plan and paid plan starting from $5/month.



With the URL shortener Sniply, you may customize the final webpage with your own content.

Send your followers to outside stuff without having them leave your page. Make a learning path or provide a button that directs people to your website.

Links are shortened using Sniply, which also lets you add a custom comment. You can now add a CTA to any link, thanks to this. Every Sniply link you share gives you a new opportunity to grab readers’ attention.

Your social media networks can be organized using Sniply to enhance sales, signups, and contacts. Reusing content will enable you to post more frequently. Websites can be shared using short links and a call to action.

Tracking clicks, exits, and purchases can help social media marketing. Use the link management dashboard to track statistics for each custom URL you post, conduct A/B tests to find the strategies that work best for achieving your objectives, and calculate the return on investment from social media.

You can also modify Sniply CTAs to your preferences.



Scoop. It monitors and curates relevant third-party content from around the world using an innovative content engine.

A content curation tool like this can boost reader credibility and brand awareness. You can establish thought leadership, strengthen influencer relationships, and gain access to a variety of media outlets. You can create compelling web pages using the great content you’ve gathered.

Integrate your fresh content pages into your website to feed your social media accounts with carefully selected information. Use pre-formatted newsletters to include selected information.

You can easily make posts on one or more WordPress sites and share your team’s work on a variety of social media platforms using this content curation marketing tool.

Make a personalized newsletter for any email marketing service, such as Mailchimp or Constant Contact.

Price: A free and paid plan starting from $14.99/month, with customized pricing available for enterprise accounts.



Using Pocket, you can save a vast amount of relevant stuff for future reference. 

When was the last time you sent yourself a ton of emails stuffed with bookmarks and links? 

By centralizing all of your important files in one location, Pocket makes it simple to find what you need.

It’s easy to save something you find interesting by clicking the Pocket plugin button. The tool can be used on a variety of platforms. Regardless of where you find the content, it is all preserved in the same place. 

Newbies and businesses looking for a solution to their content marketing plans might use Pocket, a user-friendly curation tool. Instead of a long list of bookmarks or emails you’ve written to yourself with links, it gathers all of your favorite images, articles, and videos in one spot.

An easy-to-use search function and tags make it possible to organize information on the site. Over 500 other apps, including Evernote, are also easily synced with the service.

If you’re on Twitter, follow Pocket’s account @PocketHits, which tweets out the most popular articles saved to their platform.

Price: A free plan and monthly membership starting at $4.99/month.



Postplanner makes sharing engaging content easy. Allows users to find blogs and subject matter experts and provides status suggestions and keyword-based information. Set a timer for overnight posts.

Post Planner helps entrepreneurs manage social media marketing. Social media beginners can benefit from their tools and insights to cultivate predictable, measurable, and profitable results. Post Planner boosts social media engagement and reach.

You post movies, images, status updates, and links with friends and family. Post Planner calculates optimal posting times so you don’t miss out.

Automating your posts lets you share more with your followers. They won’t tire of your ramblings. That’s right, right?

Post Planner optimizes Facebook and Twitter posts. This ensures your social media presence is optimized. It’s cool you can do all this with one click.

Social media streams can be timed. According to users, you can plan and automate a month of social media in two hours.

Price: The starter plan starts from $6, and the business plan is at $39 per month


Finding relevant and valuable content to share on social media can be challenging. Sometimes, you must take advantage of tools that make this process easier. This is our list of content curation tools that help you tailor your social media efforts and make them more effective.

Ultimately, it’s important to remember that your marketing tactics depend on creating and curating good content. 

That’s what will eventually keep your followers engaged. If you’re a marketer, make sure you use one of these tools every day. And if you’re a social media user, there’s no reason not to use such a tool to keep your feed filled with quality content that makes it worth visiting.


What are the benefits of content curation tools for social media?

Content curation tools are powerful because they help you to stay on top of what’s happening in your industry and with your market. 

With a content curation tool, you can see all the news, trends, and announcements in one place, which allows you to stay up-to-date on everything that matters without having to search through hundreds of articles. 

You can even use it to find out what other companies are saying about their own products or services so that you can learn from them as well.

What is a content curation tool?

A content curation tool is a web application that allows you to create content. Individuals, businesses, and organizations use content curation tools to create custom-made fresh content to share on various social media platforms.

How do you use content curation tools on social media?

Content curation is all about making the right content more visible. There are two main types of curation:

  • Editorial: where you choose which posts to share based on your own expertise in a specific topic area. This can be done manually or through machine learning algorithms.
  • Relevance: where you choose which posts to share based on the relevancy of the post to your audience, as determined by an algorithm or manual analysis of social media data (e.g., who’s talking about a particular topic at any given time).

What is the difference between content curation and search engine optimization?

Content curation is a process of selecting, organizing, and promoting online content. Content curation is done to improve the visibility of websites or blog posts on the web. Search engine optimization (SEO) is the process by which search engines rank websites based on their content.

What kind of content can I curate with these tools?

You can curate anything, really. But if you’re looking for inspiration, try these ideas:

  • People sharing images they took while traveling or at events they attended
  • Posts that inspire you (like quotes from famous people)
  • Posts about things that can help people live better lives (like recipes or articles about productivity hacks)

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