What’s the first thing your visitors will notice as they enter your website? You are right – it’s the logo. Your logo is the signature of your brand and it helps you make your brand stand out from the crowd. Being a crucial branding tool, a logo should be added as soon as you launch your WordPress website. WordPress does not apply a logo to your website but by default, it shows your website title as the logo, at the top-left corner, of your website. You must add the logo as you set up a WordPress theme.
For those who are new to WordPress or those who have never added/changed a logo on a WordPress website before, it could be a tough task to change the WordPress website logo. If you are among those who still couldn’t figure out how to change the logo on a WordPress Website, then this blog is for you. Here, we’ll be discussing the importance of a Logo in WordPress and what you have to keep in mind while changing a Logo in WordPress. Stay tuned to know how you can change logo in WordPress.
Importance of Logo in a WordPress Website
A powerful logo is the best way to convey the company’s message. It not only draws people’s attention to your website but also helps them remember your brand. A logo in a WordPress website is important because:
- It creates a unique identity for your brand.
- It grabs attention as people are drawn to attractive and colorful designs.
- It helps you stand out from the competitors.
- It improves brand loyalty as your audience remembers you when they see the logo again.
How to Change Logo in WordPress Website?
The steps to change the WordPress website logo depend on your theme. There are basically two ways to change a logo on a WordPress website; on a default WordPress theme and on a Non-Standard WordPress Theme. The “Appearance” menu on the WordPress dashboard varies depending on the activated theme. Below are the steps to change the logo using both the default WordPress theme and the non-standard theme.
Method 1: How to Change Logo in Default WordPress Theme?
A WordPress website comes with a default theme. Currently, Twenty Twenty-Two is the default theme for WordPress where one needs to edit the website’s header to change the logo. Below we have demonstrated how to change the logo in this default theme.
Verify and activate the theme
At the very first, make sure the default twenty-twenty-two theme is activated. In order to check the theme activation status:
- Click on Appearance on your dashboard.
- Now click on Themes.
- The theme activated on your website comes at first.
- If it is activated then the “activate” will be grey, else it will be blue.
Open WordPress Editor
Next, open the WordPress Editor. It is located under the Appearance and just below the Themes. It will help you to organize and customize the UI of the website.
Choose the header block
A logo is a part of the header, the editor allows you to adjust several blocks. To bring your logo to the proper size you’ll have to customize this block. After clicking on the header (the section contains the logo editing section and navigation bar), the menu for editing the header will appear. It ensures that you are changing the correct and exact block.
Click on the current logo
After choosing the correct header block, next, click n the website’s current logo to modify it. Hover the block “Replace” options appear. Click on it.
Select the Logo file
After clicking “Replace”, the new menu will appear, from where you can determine the file location. Click on upload and then choose a logo to upload. If you’ve already uploaded your photo to a media library, you can select the existing image. While uploading the logo you must have to consider the size, and extension of the image.
Make sure to upload the logo with a transparent background, it will not cut the other part of the header and adjust in an appropriate location. At last, you can preview the logo you have uploaded.
Note: If the photo has already been uploaded for other purposes and again used as a logo, it may impact the SEO process by keyword cannibalization.
If the logo looks catchy by your side then click on “Save” to apply the change.
That’s all now you can see the logo on the website.
Method 2: How to Change Logo in General WordPress Themes?
The logo changing process on the paid themes is somehow different than on the default WordPress theme because they provide additional customization functions and options. Here, we have demonstrated Home Services as a general theme to demonstrate how you can change logo on your WordPress website.
Check the Correct Theme
As we have mentioned earlier, in the first stage we recommend checking what theme is activated on your WordPress website. Navigate to the Appearance on and then choose and activate the Home Services theme. Verifying and activating the theme is similar to Method 1.
Note: As method 1 indicates you choose twenty-twenty-two themes but for this method 3 you must have to activate the Home Services theme.
Step 1: Click on the ‘Appearance ->Customize’ option
After clicking on the “Customize” button in the Appearance menu on your dashboard, you’ll see the appearance of the theme on a website. Again you have to click on “Customize” on the Theme submenu in Appearance of the website.
Step 2: Click on Site Identity ->Select Logo
Home Service WordPress theme allows the WordPress Designer and Developer to edit the current logo structure with a real-time preview (LIVE). You will get the header section customization options, observe the current logo and click on the “Change Logo” button.
After clicking on Change Logo, you can select a logo from either the media library (if you’ve already uploaded it to WordPress) or you can upload a logo from your computer.
Note: The recommended size for the logo in the Home Services theme is 164 x 45 pixels. If the Logo looks appropriate on the website then click on Publish button to finalize.
In case you need to crop a logo in order to bring it to the accurate dimension then this can offer you cropping.
Unable to Find Logo Change Option on WordPress Customizer
As you try to change the WordPress website logo, sometimes you may not find the logo change option on the WordPress customizer. In such cases, it is possible that the WordPress website theme developers did not add support for a custom logo while creating the theme.
A theme requires the following line in the functions.php file to add support for a custom logo.
add_theme_support( ‘custom-logo’ );
WordPress won’t give you the logo change option unless you add the above line in the theme file. Ask your theme developer to add support for a custom logo if you are unable to find the logo change option on the WordPress customizer.
Configure Codes to Change Logo
If you want to add your custom logo to a WordPress website, you can upload it by configuring the codes. In order to add the logo, you can go through add_theme_support(), and then be called in the theme using the_custom(). One of the determinant factors for the configuration of the code is that the theme editor or the theme author has to add the functionality. If the author of the theme doesn’t allow to upload of the logo through manual code configuration, the future won’t be available.
You can add the following manual codes to function.php in order to declare the change on the logo.
add_theme_support('custom-logo');
function themename_custom_logo_setup(){$defaults=array('height' =>100, 'width' =>400, 'flex-height' =>true, 'flex-width' =>true, 'header-text' =>array('site-title','site-description'), 'unlink-homepage-logo'=>true,);
add_theme_support('custom-logo',$defaults);}If you want to add a custom logo that will match the theme can be done by adding
add_theme_support(), and then be called in your theme using the_custom_logo(). A custom logo, but theme authors should use this function if they include a logo in their theme. You have to add the below code to your functions.php file.
What Size of Logos to Use?
When you upload your logo to your WordPress website, it may not be necessarily the right size. The image size is an important aspect of a logo. A logo that’s too small is not going to work. Similarly, a logo that’s too big impacts negatively to the website design. A large image may look nice on your website once they load but it is one of the main barriers to your website’s loading speed. The general rule is that your logo size should not be larger than 320px wide, and 160px high. Here are some sizes you can consider for the logo.
For horizontal layout:
- 250 px x 150 px
- 350 px x 75 px
- 400 px x 100 px
For vertical (square) layout:
- 160 px x 160 px
Along with the image size of the logo, the image format is another important thing you should keep in mind while changing the logo. WordPress does not support any kind of random format of images for logos. There are specific formats of images that can be used as a logo in a WordPress website. You can use the following format image for a WordPress website.
- JPG
- JPEG
- PNG
- ICO
- Webp
- SVG (Requires Plugin)
If you ignore these predefined protocols for images the following issue may arise.
- The image might appears blurry on the site.
- When you try to upload a photo to the media library, it shows an error message.
- The image might consist white background rather than being transparent.
Things to Consider in a WordPress Website Logo?
Since you are here, you may already have a logo for your WordPress website. But if you haven’t still figured out what your logo should look like then consider using these two tips.
- Your logo should be simple and unique. Your logo is going to be used in a lot of places, and if the logo is complicated in design, issues may occur as you create a small version of the logo. Ideally, your logo should be clearly identifiable on all scales.
- Your logo should somehow be related to your brand name and represent your industry.
You don’t necessarily have to follow these rules but you can just use a logo that works best for you. These tips are just to help you create a better logo.
How to Create WordPress Website Logo?
Your logo can either be a word, symbol, or combo of both. The choice of colors, fonts, and symbols used in the logo should reflect your brand, and deliver the message you want to convey to the visitors. You may need a little help here. Creating a professional WordPress website logo is not a piece of cake. You will need to hire a professional logo designer who can create the perfect logo for your business. You can even approach a brand agency and spend a lot of money to craft your brand.
As hiring a logo designer or a brand agency is expensive to get a logo, people often wonder if is there a budget-friendly way to create a WordPress Website logo. Well, you can find a variety of free logo designing tools online. Below are mentioned the top 4 free logo design tools in 2022.
Themeisle Logo Maker
Themeisle Logo Maker is a user-friendly interface that helps you to design a professional web online logo for various categories of firms and online communications applications with its pre-made templates and icons. The feature of step-by-step editing and customization helps you to design an eye-catchy and brand-representing logo in minimal time. At the final stage of downloading this tool offers you to download the logo in pre-sized dimensions for different social media, plus favicons and SVGs for the website design.
Themeisle Logo Maker is a completely free tool for designing logos and downloading images or SVGs.
Canva
Canva is another popular, powerful, flexible website (tool) to design a professional logo and graphic design. At its launch, it was just a random and intermediate graphic designing tool with limited features and low pricing. But Canva is now considered one of the most reputed logos designing websites. Canva tool has the AI algorithm which recommends the next steps by showing some wizards. The drawback of this software is that you couldn’t draw or create a vector as your wish.
Some advanced features are locked behind the premium plans but, making logos and downloading is free in this tool.
Tailor Bands
Another online logo maker tool on our list is Tailor Bands. It is another powerful, flexible logo generator that default provides some cool and stylish designs. In order to initiate the logo design, you have to provide the business information like the name of the business, industry, address, email etc. As it is specifically designed and developed for logo design purposes, it provides logo styles like name-based logos and icon-based logos. Once you pick a complete structure of the logo then you’ll be able to customize it.
The logo downloading is free in low resolution but if you pay 3.99 USD per month, you can download high-resolution logos.
MarkMaker
MarkMaker is another popular and worthy logo designer online tool for your business. At the very first, you have to provide the information like the company/website. This tool can generate the logo as per your input in the information section. MarkMaker uses the AI algorithm to generate logos. After generating some of the logos at first, when you started to like(love) the logos, it starts to generate a bunch of logos based on your preference and personalize the results.
This tool offers to download and generate logos completely free.
Frequently Asked Questions (FAQs)
What is the recommended size for the website logo?
A website logo size should neither be too small nor too large. It is recommended that your logo size should be smaller than 320px in width, and 70–100px in height.
Where can I make logos for my website?
Creating a logo for your website depends on your budget. You either make your website logo using free tools or can hire a logo designer to create one for you.
How to change the logo in the WordPress header?
The standard way to change the logo in the WordPress header is;
- Step 1: Log into your WordPress site.
- Step 2: Click on “Customize” from the drop-down menu under “Appearance”.
- Step 3: Click on Site Identity.
- Step 4: Click on Site Logo.
- Step 5: Choose your logo image.
How to add a custom logo or change the existing logo?
A theme requires custom logo support i.e. “add_theme_support()” in the functions.php file to add or change a custom logo. You add or change the logo from the logo change option in Appearance > Header, in your admin panel.