21 Delightful Social Media Content Ideas for Small Businesses

Are you a small business struggling to develop content ideas for social media? 

You’re not alone. Creating engaging and relevant content can be challenging, but it’s essential if you want to reach your target audience. Luckily, there are plenty of ways to get creative with your social media content. 

Here are some ideas to get you started with how to introduce your business on social media.

How to Set Up Your Business Profile on Each Platform?

Social media content ideas



Assuming you’ve already created a personal profile on Facebook, setting up a business profile is relatively straightforward.

First, go to facebook.com/business. From there, click “Create a Page.” Facebook will take several steps to choose your Page’s category and complete your business information. Once your Page is created, you can begin posting content and engaging with customers.

It’s important to remember that Facebook Pages differ from personal profiles in several ways.

For one, businesses cannot use personal profiles for commercial purposes. Additionally, Pages allow companies to take advantage of powerful tools such as Insights, which provides data on Page performance, and Ads Manager, which helps businesses create and track advertising campaigns.

Finally, Pages offer special features such as the ability to post offers and run competitions. You can make the most of all the platform offers by setting up a business profile on Facebook.



Setting up your Twitter business profile is quick and easy, and there are just a few key things you need to do to get started.

First, choose a username that represents your brand well and is easy for people to remember. Next, upload a profile photo or logo to help people recognize your brand. In the bio section, include a brief description of what your business does. And finally, add a link to your website so people can learn more about your products or services.

Following these simple steps, you can create a professional-looking business profile on Twitter that will help you connect with potential customers and grow your business.


linked in

LinkedIn is essential for building your brand and networking with other professionals in your industry if you’re a business professional.

Setting up your LinkedIn profile can be a bit daunting, but following these simple tips will help you get started on the right foot.

First, choose a professional-looking profile photo. This doesn’t necessarily mean you need to hire a professional photographer but avoid using selfies or photos that are too casual.

Next, write a brief but compelling summary highlighting your professional accomplishments and goals. Use keywords related to your industry to ensure your profile comes up in search results.

Finally, regularly update your profile with new information about your work experience, publications, etc. By taking the time to set up your LinkedIn profile correctly, you’ll be well on your way to building a strong online presence.



Creating a business profile on Instagram is simple and only takes a few minutes. First, open the Instagram app and tap on the profile icon in the bottom right corner.

Then, tap on the menu icon in the top right corner and select “Settings.” Next, scroll down and tap on “Switch to Business Profile.” This will bring up a menu where you can enter your business name, contact information, and category. Once you have entered all the required information, tap “Done” in the top right corner.

Your business profile is now live!

Be sure to populate your profile with high-quality photos and videos that showcase your products or services.

Use hashtags, captions, and stories to engage with your target audience and build relationships with potential customers.

With a little effort, you can soon turn your Instagram business profile into a powerful marketing tool.



If you want to set up your business profile on Tiktok, here’s what you need to do. First, open the Tiktok app and tap on the “+” icon in the bottom-right corner. Next, tap “Create a new account” and enter your business information.

Once you’ve entered your information, tap “Done” and “Continue with the phone.” Now, enter your phone number and verify your account. After you’ve verified your account, you can start creating videos for your business profile. To do this, tap on the “plus” icon in the bottom-left corner and select “Upload Video.

Choose a video from your camera roll or recorded footage, then edit it accordingly. Once you’re happy with your video, tap “Publish” in the top-right corner. And that’s it! Your business profile on Tiktok is now live.

Before we discuss Social media content ideas for small businesses, let us help you understand a few things you should consider.

How to Introduce Your Business on Social Media?

You’ve just created a new business profile on social media, and you’re not sure how to introduce it to the world on social media. 

Creating a social media strategy for your business can be overwhelming, but with our step-by-step guide, you’ll be on your way to success in no time.

  •  Decide which platforms are right for you. There are a lot of different social media platforms out there, and it can be overwhelming to try to be active on all of them. So take some time to research which platforms your target audience uses most. Then, focus your efforts on those platforms.
  • Create engaging content. Once you know which platforms to use, it’s time to start creating content. Ensure that your content is engaging and informative and showcases what makes your business unique.
  • Build relationships. Social media is all about building relationships. So as you’re creating content and interacting with other users, take the time to get to know them and build rapport. Building strong relationships with your followers will make them more likely to support your business.
  • Promote your business. Once you’ve established a presence on social media, start promoting your business. Share links to your website or blog, post coupons and discounts, and tell people about new products or services.
  • Run ads. Paid advertising is a great way to reach a larger audience and promote your business on social media. Set up targeted ad campaigns and track their performance to see which ones are most effective. 

21 Proven Social Media Content Ideas

1. Use Attractive Visuals

Make sure your visuals are attractive and eye-catching. People are more likely to engage with easy content on the eyes. 

You should know that creating attractive visuals is essential for driving engagement and building your brand. But what makes a visual attractive? And how can you make sure that your visuals stand out from the crowd? 

Here are some tips:

Keep it simple. Overcomplicated visuals can be confusing and off-putting. Stick to clean lines and basic shapes, and use easy colors on the eye. 

Second, ensure your visuals are relevant to your brand and message. Irrelevant visuals will just confuse your audience and damage your credibility. Third, be original. You must find ways to make yours stand out with so much content. 

Be creative with your composition, lighting, and styling, and don’t be afraid to experiment. Following these tips can create attractive visuals to help you build your brand and reach your target audience.

2. Use Compelling Headlines

compelling headlines

Your headlines should be compelling and make people want to read more. Your headline is the first, and maybe only, impression you make on a prospective reader. 

In just a few words, you must let them know what your article is about, pique their interest, and make them want to read more. No pressure! Fortunately, some tried-and-true techniques can be used to write headlines that will get clicked.

Start by focusing on your key message. What is the most important thing you want your readers to know? Once you have that nailed down, look at your target audience. What sorts of things are they interested in? 

How can you speak to their needs and pain points? Your headline should reflect your article’s content, so ensure it’s accurate and informative. At the same time, don’t give away too much; leave some element of mystery so that readers will want to click through to learn more.

Make sure your headline is attention-grabbing. Use active language and strong verbs, and avoid dull or generic phrases. Be creative- try to create something that will make people stop scrolling and notice. 

With a little practice, you’ll be writing headlines that are impossible to resist!

3. Write Interesting Copy

Make sure your copy is interesting and engaging. No one wants to read something boring!

To write interesting and engaging social media content, it is important to understand your audience and what type of content they are interested in. It is also important to keep your content fresh, relevant, and exciting. 

Some ways to do this include writing in a witty tone, creating polls or quizzes, and sharing behind-the-scenes photos or videos. Additionally, it is always a good idea to mix up the types of content you share, such as photos, videos, articles, quotes, etc. 

4. Use Calls to Action

Encourage people to take action by using calls to action in your content. Including a call to action (CTA) in your social media content is a great way to encourage your fans and followers to take the next step, whether visiting your website, signing up for your newsletter, or making a purchase. 

But what makes a good CTA? Here are a few tips:

Keep it short and sweet: A CTA that’s too long or complex is likely to be ignored. Make sure your CTA can be easily read and understood at a glance.

Be clear and specific: Tell your audience exactly what you want them to do and why they should do it. For example, “Click the link to learn more about our new product!”

Use strong verbs: Verbs like “discover,” “explore,” “learn,” and “uncover” are more likely to generate clicks than weaker verbs like “see” or “check out.”

Include an element of urgency: Creating a sense of urgency can encourage people to take action immediately. For example, you might use language like “Hurry – supplies are limited!” or “Act now before it’s too late!”

5. Offer Something Valuable

If you want more social media engagement, one tactic is to offer something valuable in exchange for content. 

This could be a contest, a giveaway, or simply access to exclusive content or information. For example, you could host a contest where the prize is a free product or service related to your business. Participants must post about the contest on their social media channels and use a specific hashtag to enter. 

This would help spread the contest’s awareness and generate valuable social media content for you. Alternatively, you could offer access to exclusive content on your website or blog in exchange for social media shares. This could be a behind-the-scenes look at your business, an interview with an expert in your field, or helpful tips and advice. 

By offering something valuable in exchange for social media content, you can encourage people to interact with your brand and help to increase your reach. People are more likely to engage with content that offers them something valuable. Whether it’s a discount, an ebook, or useful information, give them something worth their while.

6. Be Timely

Timeliness is important when it comes to social media content. Make sure you’re posting about things that are relevant and timely. 

This helps to ensure that your content is relevant and engaging. It also helps to prevent your content from being lost in the noise of other content that is being posted. Timeliness is especially important for breaking news or current events. 

If you are the first to post on social media about something, you are more likely to get attention and increased engagement. However, you must ensure that your content is accurate and well-sourced. Inaccurate or old information can quickly spread on social media, so it is important to be careful. 

But if you are timely and accurate with your social media content, you can help ensure your message is heard.

Go to Instagram’s Creator’s lab to get more resources on how to grow your brand and reach out to influencers. 

7. Take Advantage of Trends

trends on tiktok

While some business owners believe that social media is a waste of time, the truth is that it can be an extremely powerful social media marketing tool. 

By taking advantage of trends, businesses can quickly gain a large following and build a strong brand identity. 

As one of the many creative social media posts examples, the popularity of live-streaming apps like Periscope and Meerkat has created a new opportunity for businesses to connect with their audience in real time. 

Similarly, the rise of visual content has made platforms like Instagram and Pinterest essential for businesses that want to stand out from the crowd. By staying up-to-date with the latest trends, companies can ensure that their social media content is fresh, engaging, and relevant to their target audience.

People are more likely to engage with content that’s on trend. If a popular hashtag or topic is trending on social media, use it in your content.

8. Be Controversial

People love controversy. You will likely see higher engagement rates if you can stir up some healthy debate with your content.

Being controversial for social media content can be a great way to get noticed and gain followers. However, it’s important to know how to do it in a way that is respectful and thought-provoking, rather than simply shocking for the sake of being shocking. 

One approach is to take on a controversial topic you are passionate about and present your argument in a well-reasoned and researched way. Another approach is to be contrarian in your views, offering a unique perspective on a hot-button issue. 

Whatever approach you take, make sure that your content is respectful and coherent, as this will help you win over skeptics and maintain a respectful dialogue with those who disagree with you.

With careful planning and execution, being controversial can be a great way to get noticed and make your voice heard on social media.

9. Use Humor

Humor is a great way to engage people. If you can make people laugh, they’re more likely to share and engage with your content.

Any business that wants to succeed on social media needs to produce content that is entertaining and engaging. One way to do this is by using humor. After all, people are more likely to share something if it makes them laugh. 

However, it’s important to use humor in a way that is appropriate for your brand and audience. For example, a company that sells children’s toys may want to use a more light-hearted approach, while a financial services firm may opt for a more sophisticated brand of humor. 

Whatever approach you take, make sure that your content is original and relevant. If you can make people laugh while providing valuable information, you’ll be well on your way to social media success.

10. Be Personal

People connect with content that is personal. Share your story and be authentic in your content.

Being personal is one of the best ways to create social media content that is truly engaging. When people feel like they know you, they are more likely to trust you and be interested in what you have to say. One of the easiest ways to be personal is to share your story. 

What led you to start your business? What are your passions? Why do you care about your work? Telling your story gives people a sense of who you are and what motivates you. It also helps to build rapport and establish a connection. 

Another way to be personal is to share your thoughts and feelings about current events, particularly if they relate to your industry or niche.  As part of your service business social media posts, you can show that you are engaged with the world and have something valuable to say. 

Finally, don’t be afraid to show your personality. Let people see who you are outside of work. Share photos and stories that glimpse your life outside of the office. The more people feel like they know you, the more likely they will engage with your content.

11. Use Quotes

Quotes are always popular on social media. Find relevant and interesting quotes to use in your content to make it more engaging.

As the saying goes, a picture is worth a thousand words. But sometimes, you just can’t find the right picture to express what you’re trying to say. That’s where quotes come in. A chosen quote can add some much-needed personality to your social media content which is why quotes are among the most frequently used social media content writing examples. 

Plus, it can be a great way to inject some humor or inspiration into your posts. But before you start randomly throwing quotes into your content, there are a few things you should keep in mind. 

First, make sure that the quote is relevant to your brand and audience. Second, keep it short and sweet – no one wants to read a novel on social media. And finally, make sure you give credit to the author of the quote. 

With these tips in mind, you’re ready to start incorporating quotes into your social media content. So go forth and quote away!

12. Use Social Media Polls

poll on twitter

When it comes to social media content, using polls is a great way to interact with your audience and get them involved. Not only are polls a fun and easy way to gather data and feedback, but they can also help to generate engagement and interest as they are interactive social media posts. 

Here are a few tips for using social media polls:

  • Keep your questions short and focused. This will help to ensure that people take the time to answer them.
  • Offer a variety of answer options. This will make it more likely that people will find an option they can identify with.
  • Be sure to choose a relevant topic. People are more likely to respond to polls that are interesting and relevant to them.
  • Take advantage of poll features. For example, Facebook allows you to target specific groups of people with your polls, which can be helpful if you want to gauge your opinion on a sensitive issue.

By following these tips, you can use social media polls to create engaging and informative content. So why not give it a try?

13. Run a Contest

Want to jumpstart your social media presence and get people talking about your brand? One great way to do that is by holding a contest. 

But before you start, there are a few things you need to keep in mind. 

Decide what kind of contest you want to run. There are many different types of contests, from caption contests to hashtag contests to video contests. Once you’ve decided on the type of contest, come up with a prize that will be attractive to your target audience. 

Make sure the prize is something that aligns with your brand and that your target audience will want to win. Finally, promote the contest widely and make it easy for people to enter. Use social media, email, and traditional advertising methods to get the word out. 

If you do it right, a contest can be a great way to generate excitement and engagement around your brand.

14. Go Live on Social Media

Going live on social media is a great way to connect with your audience in real time. They can ask you questions, and you can answer them right away!

It’s easier to go live on social media and share your content with the world. You can start broadcasting to your audience in real time with just a few clicks. But what are some of the best ways to use this feature to maximize your reach and engage your followers?

Here are a few tips:

  • Offer a behind-the-scenes look at your business or creative process. Your audience will love getting an inside look at how you work.
  • Share exclusive content or announcements. Use live video to tease new products, announce sales or contest winners, or give your followers a sneak peek at upcoming content.
  • Host a live Q&A session or panel discussion. This is a great way to engage with your audience and answer their questions in real time.
  • Go live from an event or conference. Give your followers a virtual front-row seat to all the action.
  • Provide real-time customer service. Use live video to address customer concerns or answer product questions in real time.

15. Partner With Other Brands

Partnering with other brands is a great way to reach a new audience. You can cross-promote each other’s content and get in front of a new group of people!

By teaming up with complementary businesses, you can reach a wider audience, create more compelling content, and build stronger relationships with your followers.

Of course, selecting the brands you partner with is important. Choose businesses that share your values and will appeal to your target audience. Once you’ve found the right partners, there are a few different ways to collaborate on social media content. 

For example, you could co-host a contest or giveaway, guest-blog on each other’s websites, or create joint webinars or ebooks. Whatever approach you choose, ensure each piece of content is well-crafted and provides value to your followers. 

By working together, you and your partners can achieve more than you could have alone.

16. Use User-generated Content

User-generated content (UGC) is a goldmine for social media marketers. Not only is it free, but it’s also a powerful way to build trust and credibility with your audience. 

After all, if other people are happy with your product or service, potential customers are more likely to take the plunge themselves. And when UGC is combined with a smart social media strategy, it can be even more effective. 

For example, imagine you’re promoting a new line of natural cosmetics. You could post images of the products on your account, along with well-written copies. But what would capture people’s attention is if you got some of your customers to post photos of themselves using the products. 

These “real-life” endorsements would be much more persuasive than anything you could say yourself. So if you’re looking for a way to step up your social media game, start thinking about how you can use UGC to your advantage.

17. Tell Stories

People love stories! Share stories about your brand or products and see how people react.

People are naturally drawn to narratives, and stories can help to humanize your brand and make your content more relatable. When telling stories on social media, it’s important to keep them short and sweet. 

No one wants to read a long-winded post, and you should always leave your audience wanting more. In terms of format, photos and videos are often the most engaging, but you can also use text-based posts to tell stories. If you’re stuck for ideas, try thinking about what makes your brand unique, or look for opportunities to share customer testimonials. 

People engage with brands they feel connected to, so focus on creating content that tells a story and highlights your company’s values.

Use Tiktoks Creative Center Resources to learn about how to use Tiktok for more engaging content. 

18. Ask Questions

Asking questions not only encourages interaction but also helps to gather information about your audience. When deciding what questions to ask, consider your goals for the social media campaign. 

Are you trying to increase brand awareness? Drive traffic to your website? Generate leads? Once you know what you want to achieve, you can craft questions to help you reach your goals. 

For example, if you are looking for engagement post ideas for social media and want to increase brand awareness, you might ask questions about your customers’ favorite products or services. If you’re looking to generate leads, you might ask questions about your customers’ biggest pain points. 

You can get the information you need to create successful social media content by asking the right questions.

19. Offer Discounts

Engagement is not always about what kind of Social media posts a business produces. It is also about what incentives they can offer. 

Discounts are a great way to get people interested in your products or services. Who doesn’t love a good deal?

When someone posts about your business on social media, you offer them a discount on their next purchase. This is a win-win situation because it helps to get your brand in front of more people, and it helps to build loyalty among your existing customers. There are a few things to keep in mind when you’re offering discounts for social media content. 

First, ensure that the discount is significant enough to entice people to post about your business. Second, ensure that you’re specific about what type of content you’re looking for. And third, ensure that you have an expiration date for the discount so people don’t hold onto it forever.

20. Collaborate with Influencers

Working with social media influencers is a great way to get your brand in front of a new audience. Collaborate on a project or product and see how it goes!

One way to do this is to collaborate with social media influencers. An influencer is somebody with a large following considered an expert in their field. By working with an influencer, you can tap into their network and get your message in front of a new audience. 

Of course, it’s important to choose an influencer relevant to your brand; there’s no point in working with somebody in the fashion industry if you sell power tools. But if you can find a good match, collaborating with an influencer can be a great way to boost your social media presence and reach a wider audience.

21. Create How-To Videos

create how-to videos

There are a lot of Types of social media posts, but the most commonly used are How-To-Videos.

How-To videos are a great way to engage your social media followers and promote your brand. In a How-To video, you demonstrate how to do something while providing valuable information and tips. 

The key to creating a successful How-To video is to keep it focused and on-point. Start by outlining what you will cover in the video, and then use clear and concise language. It’s also important to use visuals to help illustrate your points. 

You can use props, gesticulate, or even draw diagrams to help explain things more clearly. Finally, end your video with a call to action, asking viewers to subscribe to your channel or follow your brand on social media. 

Want to learn more? Learn from this free course by Facebook on how to create social media posts and post ideas for social media.


Social media can be overwhelming, but it’s also a great way to connect with your customers and share your brand story. 

By setting up your business profile on each platform and using our Social media content ideas for small businesses, you’ll be able to create engaging and effective social media posts that help promote your small business. 

What type of Creative content ideas for social media will you share first?

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