As a business owner, you always look for ways to save time and get ahead of the competition.
You can do both with tools for automating social media. Schedule your posts ahead of time and automate your social media marketing, so you can get more done for your business. In addition, automation tools can help you track your progress and measure your results. By understanding which posts are performing well, you can adjust your strategy to ensure that your content reaches your target audience.
Automation tools can save your time by scheduling posts, researching, and analyzing your results. In addition, they can help you boost your productivity by streamlining your workflow. Automation tools like these can be invaluable assets for any business when used correctly.
So if you’re looking to take your social media game to the next level, here are some of the best social media automation tools for 2022 that will help your social media management be as easy as a breeze.
What Is Social Media Automation?
Social media automation generally refers to using software or applications to automate or schedule posts on different social platforms.
Typically, users set up profiles on multiple social media sites and then use a third-party application to manage their social posts and interactions across their accounts. This can save a significant amount of time, particularly for businesses or individual users who are active on multiple social media platforms.
Automation can also help ensure that content is posted regularly, even when the user is unavailable. In some cases, automation may also be used to interact with other social media users, such as by liking, commenting, or sharing their content. However, you should be careful to avoid appearing inauthentic or spammy.
When used correctly, social media automation can be a valuable tool for managing your online presence.
Social Media Automation Best Practices
Social media automation may be a boon to social media marketers and managers. But, as with anything new, there are some potential drawbacks.
For example, suppose you’re using automation tools to post content to your different social media accounts. In that case, you may find that the content is not as fresh or engaging as it could be. Also, suppose you’re relying too heavily on automation. In that case, you may miss out on opportunities to connect with your audience in a more personal way.
Here are some social media automation best industry practices. By following these, you can use media automation to efficiently manage your number of social media channels while maintaining a personal connection with your followers.
1. Keep Your Content Fresh
The key to keeping your social media followers engaged is to update your content regularly. Automate social posts by making it easy to schedule and publish new content regularly.
2. Make Sure Your Automation Tools Are Integrated
If you’re using many social media automation tools, it’s important to ensure they’re all integrated. This will help ensure a smooth and consistent experience for your followers across your channels.
3. Use Automation to Supplement, Not Replace, Human Interaction
While social media automation can be a great way to save time on social media and increase efficiency, it’s important to remember that it should supplement, not replace, human interaction. Automation can’t replace the personal touch that comes from interacting with your followers on a human level.
4. Be Careful Not to Over-automate
If you use too much automation, it can come across as being impersonal and even robotic. Balancing using automation and maintaining a personal connection with your followers is important
5. Keep an Eye on Your Analytics
It’s critical to monitor your social media analytics to understand how your automation techniques are doing. This will allow you to fine-tune your plan and make the most of your efforts.
What Role Should Automation Play In Your Social Media Efforts?
As someone who works in social media, you’re probably always looking for ways to automate your efforts and make things run more smoothly. After all, social media can be much work!
But before you start automation crazy, it’s important to consider what role automation should play in your overall social media strategy. Here are a few things to consider:
- What are your social media objectives?
- How much time do you have to devote to social media?
- What kind of content do you want to share?
- Who is your target audience?
- How often do you want to post new content?
Answering these questions will help you figure out what role automation should play in your social media efforts. For example, suppose you’re trying to achieve a high level of engagement with your audience. In that case, automated posts may not be the best way to go.
On the other hand, if you lack time and want to make sure you’re regularly sharing new content, automation can be a godsend. Just be wise with its use, and don’t overdo it!
Now that all the basics, now without further ado, let’s dive straight into the 10 best social media automation tool-free and paid. TRIED and TESTED!
Best Social Media Automation Tools
Hootsuite
Hootsuite is a great all-around tool for social media management. It has social media scheduling capabilities and analytics and allows you to manage multiple accounts simultaneously. The content of a single post may be adapted to meet numerous social media networks. This method maximizes efficiency while eliminating cross-posting’s drawbacks.
Using Hootsuite, you may plan up to 350 posts at once. Thanks to its automated social media posting, you can focus more on creating content and less on pushing the “Post” button.
Because of its extensive functionality, it may be used with a wide range of social networking sites. Complex features and a wide range of price options make it primarily a product for major corporations and large-scale agencies.
You can watch many social media channels simultaneously with Hootsuite’s social media streams. With its real-time updates, you can also keep an eye on all of your businesses.
Best Features:
- The ability to see all social media activity in one place
- Schedule posts ahead of time
- Analytics to track your performance
Pros:
- With automatic media posting, you can see your social media feeds in one spot with automatic social media posting.
- Hootsuite gives you instant access to detailed social media campaign performance information.
Cons:
- Hootsuite can be expensive, and some users have reported issues with the social media scheduling feature.
Price: Hootsuite plans start at $49/Month.
Iconosquare
With its advanced analytics, easy-to-understand interface, and powerful scheduler, Iconosquare makes maximizing your social media performance easy.
The multi-profile management feature of Iconosquare lets you add multiple profiles for different brands and companies and manage them all from one place.
With its insightful industry benchmarks, you can see how you stack up against the competition and make data-driven decisions to improve your performance. And its quick and easy social media reporting can help you share your success with others.
It also includes social media tools to assist users in better managing their profiles. These capabilities include scheduling postings, analyzing social media data, and managing comments and messages. Furthermore, Iconosquare gives consumers access to a library of high-quality photos and videos.
With Iconosquare, businesses and individuals can automate their social media marketing tasks to save time and effort.
Best Features:
- Get more insights into your social media performance.
- Understand what’s working and what’s not.
- Schedule posts for optimal performance.
Pros:
- It may also provide more granular information on which images were most popular at a certain period.
- You are able to assess performance and optimize your approach.
- Their free account provides all the functionality a user may need for their Instagram account.
Cons:
- There is no way to organize your following.
- Iconosquare’s user interface is difficult to master.
- Iconosquare will support only Facebook and Instagram accounts.
- Instagram’s platform does not interface well with Iconosquare’s capabilities, which might lead to usability issues.
Price: Starting from $49/month
Content Studio
Use Content Studio to plan, manage and organize your social media content. Its custom queues and preset content categories make scheduling your content easier and smarter. You can also eliminate approval back and forth with clients and teams by getting instant feedback.
Moreover, autopilot your posting with evergreen campaigns, RSS feeds, and CSV upload. Also, monitor and fine-tune your brand’s strategy by analyzing meaningful data. You can also benchmark your social KPIs against top competitors to stay ahead.
Additionally, you can share presentation-ready white-labeled reports with colleagues and clients.
Content Studio makes it easy to manage your conversations as well. You can assign conversations to the right team member and label incoming conversations for easy sorting. You can also use saved replies to deliver the right message with a click of a button.
Get real-time updates for all your social media activity in one place with the Social Inbox.
Best Features:
- Multi-channel social analytics
- Presentation-ready white labeled reports
- Access messages by segregating them w.r.t channels, status, and type
Pros:
- ContentStudio also allows for the scheduling and recycling of posts.
- Keep track of remarks, participate in topical debates, and expand your user community knowledge.
- A single application for collaboration, content management, and posting.
Cons:
- This app lacks useful desktop features.
- Failed to shorten links even if already connected.
- Lacks integrations with newer apps and tools.
Price: Starting from $25/month
MeetEdgar
Suppose you’re looking for a social media marketing automation tool for marketers that can help to take your online presence to the next level. In that case, MeetEdgar is a great option to consider.
With features like bottomless content libraries and time-saving scheduling capabilities, it’s easy to see how this tool can be a valuable asset for businesses of all sizes. With its ability to schedule content in advance and keep track of your social media performance metrics, MeetEdgar can save you time while helping you better engage with your audience. Its range resharing fe re-ensures your audience always has fresh, new content to enjoy.
Plus, with plans designed specifically for freelancers, side hustlers, and small businesses, MeetEdgar is an affordable solution that can help take your social media game up a notch without breaking the bank.
Best Features:
- Utilize your archive and repurpose older material through content resharing.
- Plan content in advance and manage accounts from a single dashboard.
- View the performance indicators of your account in real time so you can make educated decisions about the material you plan, create, and promote for your audience.
Pros:
- It posts content in the order that it came in, and you can add a variety of social media posts for the same piece of content.
- It’s easy to run more than one account at the same time.
- It’s easy to use and learn how to do things with.
Cons:
- Inability to utilize numerous images in a Facebook post.
- The photo resolution will be reduced to mobile-friendly levels.
Price: Starts from $ 29.99/month
Scoop.it
Scoop. It is a content curation platform that facilitates the discovery and distribution of information across social media networks.
With Scoop.it, you can make and store searches for material that piques your interest, establish a reputation by sharing the finest content across networks, and effortlessly disseminate curated content across numerous social media platforms.
You may also construct email newsletters using a simple drag-and-drop functionality within the interface for your selected material and export your newsletter directly to MailChimp as a campaign draft.
In addition, Scoop.it enables you to nurture and educate your prospects by exporting newsletters to your CRM and social media marketing automation solutions (such as Marketo, HubSpot, Eloqua, and Salesforce) and by creating collaborative content hubs and newsletters to collect content on your key areas of interest.
You can finally link your Yammer profiles and groups to Scoop.
By distributing relevant and high-quality information, you can offer curated content to your team and enhance employee engagement.
Best Features:
- Curate and design your newsletters in minutes.
- Reach more people with your content.
- Save time by easily distributing across social media.
Pros:
- Provides suggestions daily for each of your topics depending on the keywords you choose.
- Your own beautiful front page functions as your website. It shows the curator profile and all your topics.
- Allows for following other “Scoopers.”
Cons:
- Lacks advanced search archive of the personal scoop. its
- It doesn’t have a mobile app interface
- Needs targeted (private) group content sharing feature.
Price: Starting from $17.99/month
Shareit
If you’re looking for a way to share trending articles with your friends and followers easily, then you need to check out ShareIt by Social Pilot.
With ShareIt, you can search for the latest articles on any topic and then share them directly to your accounts. Plus, you can schedule your content to go out at the best time to post for your audience. And with SocialPilot’s content suggestions, you can build better conversations around your niche.
ShareIt is the ultimate solution for anyone who wants to stay up on what’s trending on social media. The app provides you with a list of content across all formats.
It helps determine its popularity by tracking which influencers and sites have shared it – giving users an accurate picture as they decide whether or not this piece should be worth investing time into.
Best Features:
- Up-to-date and latest trending content stream
- Content available across all formats
- Identifying influencers and trending sites.
Pros:
- Easy To Set Up and Use with Influencer Discovery Feature.
- Provides Curated Content with Social Media Management Tools.
- Free social media automation tool by Social Pilot
Cons:
- It doesn’t support Instagram and Tiktok
Price: Free tool by Social Pilot
Social Bee
SocialBee has amazing automation features that you could use to automate your social media work. Its Content Categories are an excellent automation function. With Content Categories, you can put your content into groups and organize it. You can give each category its own schedule, which can help you run promotions or separate different kinds of content.
SocialBee’s editor lets you add many different versions of the same post and different versions for each profile. You can preview the post while making changes live.
If you use hashtags, you can use SocialBee to make a list of hashtags organized by category, social media profile, or platform. With SocialBee’s CSV upload feature, you can send all of your existing content to your teammates and clients for collaboration and teamwork.
Best Features:
- Create categories for the type of content you regularly share on your social channels.
- Use the tool’s Import Lists, Import CSVs, and Import Media features for a list of URLs or media files you want to upload for scheduling.
- Install any of its browser extensions so you can schedule and post.
Pros:
- SocialBee’s content categories make posting and scheduling easy.
- Intuitive layout and onboarding make account setup easy.
- Its concierge services make social media administration and marketing easier for busy business owners without a dedicated workforce.
- Their prompt customer assistance and extensive social media marketing tool and management recommendations.
Cons:
- Audience features need data and insights to assist consumers in locating social media followers.
- No exporting client reports.
Price: It starts from $19/Month
Buzzsumo
BuzzSumo gives users insights into what content is resonating with their audience, what topics are being discussed, and who the influencers are in their industry.
BuzzSumo also allows users to track their competitors and see what content they share, how much engagement it is getting, and where their audience is coming from. In addition, it allows users to create custom lists, set up alerts, and export data for further analysis. With Buzzsumo, you can identify top content formats, trending and evergreen ideas, and where to share your content for maximum engagement.
With its wealth of features and valuable insights, BuzzSumo is an essential tool for anyone looking to improve their content marketing strategy.
Best Features:
- Sort by interaction to find popular connections.
- Get new link alerts so you can act quickly.
- New links are constantly uploaded.
- Excel reports let you crunch Data.
Pros:
- The site’s design is also very intuitive, good-looking, and easy to use.
- Identify influencers with a high engagement rate & good fan following for your specific business domain.
Cons:
- Users complain about the lack of customer support.
- Has a bit of a learning curve.
Price: Free and paid plan starting at $99.
Sendible
Sendible lets you publish, engage and report on your activity. An all-in-one platform may help you expand your audience, acquire new clients, and meet your objectives.
Sendible is trusted by over 30,000 agencies, marketers, and brand managers to spread the word about their brands. Customize and preview your content on each platform. Use our built-in editor to keep photos pixel flawless or Canva to create new designs. Set up approval protocols with your staff and clients to facilitate communication and to ensure that your postings are consistent with your brand.
One-click reports may help you find the most popular content on your site, or you can develop and distribute your own bespoke reports. Instagram business accounts may be scheduled to post images, videos, and picture carousels straight without the requirement for push notifications. In order to make your posts more discoverable, use hashtags to geotag your posts and the first comments you leave.
With Sendible, you can connect to all the major social networks, including Facebook, Twitter, LinkedIn, and more. Sendible also has one of the best features that let you schedule and publish content, track performance, and monitor social media activity. Plus, with Sendible’s mobile app, you can stay connected to your social media activity while on the go.
Best Features:
- Easily recognize essential communications and take action, including delegating discussions.
- Sendible’s sentiment analysis identifies urgent mentions.
- Create customized, presentation-ready reports to amaze clients and show social media ROI.
Pros:
- Multiple social media posts are scheduled at once.
- Possibility of viewing interaction for a post across all of your social platforms from a single spot.
- It has many of the same Social media management tool features as other programs but at a considerably lower price.
Cons:
- It is difficult to get around the module restriction in the reporting.
- There are occasionally some difficulties with loading the dashboard.
- There is a need to improve the option for real-time monitoring.
Price: Starting from $29/ month
Agorapulse
Agorapulse is a social media management platform with built-in automation capabilities.
That’s why this could be the right social media management solution for you if you’re searching for something that can do more than simply automate your social strategy.
Starting with the Unified Inbox, let’s look at some of the other things that Agorapulse offers before focusing on how social automation may assist.
Using the Unified Inbox, you’ll be able to keep track of and respond to messages from all your social accounts in one place. All comments, including those left as a result of your Facebook and Instagram advertisements, will have the option to be replied to.
When using Agorapulse, you can react to messages via a web browser. However, the mobile app is also available to access news from any location. You may use the Social media Listening tool to find out what others are talking about your brand on the internet. You may also use the same tool to learn more about your rivals.
For example, you may tag remarks and rival activities based on what you consider the most significant. You may also use stored searches to uncover fresh leads and possibilities.
Agorapulse’s social media publishing tools allow you to prepare and schedule pieces for publication in advance, making it easy to automate repetitive tasks. Queue categories may also be used to categorize and organize related articles.
A picture cropper, video thumbnail customization, stored hashtags, and post previews are just a few of the content tools at your disposal.
Best Features:
- Automated routing and prioritization
- Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- Customer interaction histories
Pros:
- Easily handle social media messages, comments, and reviews.
- Schedule and plan social media material.
- Find brand and competitor trends.
Cons:
- Difficult to draft content.
- It does allow rescheduling posts if already queued.
Price: Free and paid plans starting for $99/Month
Conclusion
Social media automation tools can greatly help manage your social media accounts and free up time for other tasks. However, it’s important to use these tools wisely and not rely too heavily on them.
Automation software should play a supporting role in your overall social media strategy. Using automation to schedule posts, respond to comments, and monitor your accounts, you can free up more time to create valuable content and engage with your audience.
What tips do you have for using social media automation tools effectively?
Frequently Asked Questions
What is Social Media Automation?
Social media automation is the use of software to automate the tasks associated with managing social media accounts. This can include scheduled posts, responding to comments and messages, analyzing social media analytics, and more.
Why Would I Use A Social Media Automation Tool?
Automation can save you time by allowing you to schedule posts in advance and take care of other tasks automatically.
It can also help you keep your social media presence consistent, which can be important for building and maintaining an audience.
Additionally, automation tools can provide valuable insights into your social media activity, helping you to understand better what content is resonating with your audience and what isn’t.
What Are Some of the Most Popular Social Media Automation Tools?
Some of the most popular social network automation tools include Hootsuite, Buffer, and SocialBee. These platforms offer a variety of features that can be helpful for managing social media accounts, such as the ability to schedule posts, track analytics, and engage with followers.
How Much Does Social Media Automation Cost?
The cost of social media automation can vary depending on the features you need and the size of your account. However, many platforms offer free plans for small businesses or individual users.
Is Social Media Automation Right for Me?
There is no one-size-fits-all answer to this question. It depends on your needs and goals for using social media. Automation may be a good option for you if you’re looking to save time or create a more consistent social media presence. However, manual posting may be a better solution if you prefer to post in real-time or want more control over your content.
What Are the Benefits of Social Media Automation?
Some benefits of social media automation include saving time, increasing efficiency, and improving consistency. Automation can also help you better understand your social media activity and audience engagement. Some tools offer features that make it easier to manage multiple social media accounts or collaborate with team members.
Are There Any Downsides to Social Media Automation?
One potential downside of social media automation is that it can lead to a less personal connection with your audience. If all of your content is scheduled in advance or automated, you may not have as much opportunity to interact with your followers in real-time.
Automated posts can sometimes come across as impersonal or robotic. It’s important to strike a balance between automated and manual content in order to maintain a personal connection with your audience.
How Do I Get Started With Social Media Automation?
If you’re interested in using social media automation, the first step is to choose the right platform or tool for your needs. There are various options available, so take some time to research the different features each one offers.
Once you’ve selected a platform, you can create an account and start scheduling your content.
If you’re new to social media automation, it may be helpful to start with just a few posts per week so that you can get a feel for how the tool works and what kind of content performs well.
What Are Some Tips for Using Social Media Automation Effectively?
Here are a few tips for using social media automation effectively:
- Schedule a mix of different types of content, including text posts, images, and videos.
- Stagger your content so that not all of your posts go out simultaneously. This will help to keep your feed looking fresh and prevent your audience from getting overwhelmed.
- Post at different times of day to reach a wider audience. Not everyone will see your content if you only post during peak hours.
- Take advantage of analytics tools to track your activity and engagement. This information can help you to improve your strategy over time.
- Don’t forget to interact with your followers! Social media automation should be used to supplement, not replace, human interaction.
What Other Resources Can I Consult for More Information on Social Media Automation?
If you’re looking for more information on social media automation, there are a few resources you can consult:
- The Social Media Examiner offers helpful tips and advice for using media automation tools.
- Hootsuite provides an overview of social media automation and how it can benefit your business. –Buffer has a helpful guide covering everything from choosing a platform to scheduling content.
- Sprout Social gives an overview of the different types of content you can automate on social media.
- Quick Sprout provides a helpful comparison of the different media automation tools available.