Top 9 Facebook Marketing Tools (Free And Paid)

Facebook is the most popular social media platform in the world. Over 2 billion people around the globe use Facebook, and it has a reach that’s unmatched by any other social network. 

This formula results in insanely high traffic, engagement on Facebook, and conversion rates. However, it’s not hard to see where Facebook has its limits – especially regarding digital marketing. 

Many tools are important to consider when you’re digitally marketing on Facebook. To do this, you will need to invest in some great tools – and luckily, there are plenty of free and paid Facebook marketing tools available on the market. 

In this article, we’ve compiled a list of the best tools (both free and paid) to use Facebook as part of your online social media marketing strategy.

Why Use Facebook Marketing Tools?

Facebook is the most popular social networking site, with more than 2.5 billion monthly active users. Facebook is visited by 1.6 billion people every day, who spend an average of over an hour on the site.

Facebook has a significant market of potential customers. It is challenging for your brand to stand out in a market where millions of small businesses are vying for that audience’s attention. You are missing a huge potential by not utilizing Facebook marketing.

Therefore, tools for Facebook marketing campaigns might be helpful if you want your Facebook marketing campaigns to reach your target demographic. It is simpler to convert customers into repeat customers the more individuals you can reach.

This list includes tools that can boost your social media marketing presence, help you go viral, and help you make the most of Facebook by optimizing all your resources.

9 Best Facebook Marketing Tools of 2022

Facebook Ad Library

Facebook ad library - facebook marketing tools

You can search through the Facebook Ad Library to find all of the ads placed across all of Facebook’s properties, including Instagram. Access all active ads, even if you weren’t aware of them at the time of purchase. The Library is open to the public.

You can use Facebook Audience Insights to create content that resonates with your current and potential customers. See the breakdown of gender, age, education level, job title, relationship status, and other demographic information. 

Find out what other people like to do for fun. Audience Insights combines relationship status and location information to get a better idea of who your customers are.

Facebook Creative Hub

Facebook creative hub - bring your creative ideas to life

Using the Facebook Creative Hub, you can learn about Facebook and Instagram advertising, create mockups and previews, and run tests. Learn how to create effective ads by browsing the gallery. 

The Facebook and Instagram apps allow you to preview mockups on any device. Invite others to help you organize mockups. Final mockups can be delivered to the launch stage with a single click.

Facebook Ads Manager 

facebook ads manager

Facebook Ads Manager is a one-stop point for advertising on Facebook, Instagram, Messenger, and Audience Network. Ads should be created, and campaign parameters like the goal and target audience should be established. 

Improve your campaign’s performance with real-time reporting. To set up the Facebook ad campaign, use guided ad creation or quick creation.

Facebook provides an inbuilt Facebook marketing tool to help for free. You can use Facebook Pages to connect with your customers and spread the word about your business. Make a Facebook business page, and make sure to include all of the important details. 

To run ads on Facebook, you’ll need a page.

Instant Articles on Facebook

With the help of the Facebook Instant Articles feature, publishers can upload text- and image-based material in a format that loads within the Facebook app on mobile devices. 

You know how difficult it can be to load mobile material if you’ve ever been using your phone and clicked on an alluring headline only to have the Facebook app entirely stop.

The biggest advantage of Facebook Instant Articles is that. They provide a smooth user experience while drastically reducing the time it takes for information to load on mobile devices. You have found an Instant Article if there is a small gray thunderbolt below the post’s title.

The Facebook VR Experience

360-degree video is now Facebook’s primary virtual reality service and one of the popular Facebook marketing software. Publishers may tell virtual stories to their fans using Facebook 360 to share locations and events.

Mobile devices offer the best 360-degree video experience since users can tilt and turn their phones to see the video around them. Users can click and drag on a desktop. 

Additionally, VR gear like the Oculus Rift and Samsung Gear VR is compatible with the format.

Third-Party Facebook Marketing Tools


cava - online design tool

You can make stunning designs with the online design tool Canva, including Facebook posts, Images, videos, and advertisements. With Canva’s user-friendly drag-and-drop editor, stunning images can be made in a flash. To do this, you don’t even need prior design experience.

There are many ready-to-use themes available for various types of Facebook graphics, making it widely used as one of the best Facebook content marketing apps. This area contains templates for Facebook posts, videos, advertisements, and stories. You can customize our extensive selection of templates to achieve the style you desire.

Pricing Options for Canva

The abundance of free themes that Canva provides is its standout feature. The Canva Pro subscription, which allows you access to additional templates and features, costs $12 per month.

  • The tens of thousands of free templates offered by Canva can be used without cost.
  • Canva has a paid edition that costs $9.95 per month.
  • Canva Enterprise’s annual subscription is $30 per month (Built-in workflows, multiple brand kits)


  • It is easy to use this tool and has templates that are the right size for other social media marketing platforms.
  • Templates can be changed to make them more unique.
  • Use of stock photography


  • Canva is not as controllable in design elements, unlike other apps like Photoshop, Illustrator, and InDesign.
  • The free version is limited to design templates.

Mobile Monkey

mobile monkey

There isn’t a product that can match MobileMonkey for Facebook Messenger targeting and maximizing your Facebook Messenger ads.

MobileMonkey is a chatbot platform for Facebook Messenger marketing. Using this technology, you can create intelligent chatbots, interact with customers, classify your audience, grow your email marketing list, and improve conversion rates.

Not the best, is it? You may quickly build a Facebook Messenger chatbot with the free chatbot generator from MobileMonkey.

If Facebook Messenger plays a significant role in your Facebook content marketing strategy, MobileMonkey is a product you simply must have.

Pricing Options for MobileMonkey

Your pricing for using MonkeyMonkey is determined by the number of sends you need. The monthly free plan includes a thousand send credits. You can add more users, get more premium features, and get more send credits by upgrading your plan.

There are several price levels offered by MobileMonkey (paid annually):

  • Free of charge – not a penny (1,000 send credits)
  • You may get Pro for $6.95 each month (2,000 send credits)
  • $14.25 a month for Pro Unicorn (6,500 send credits)
  • Team: $199 per month (100,000 send credits)


  • It sends people customized chats based on what you put in and how you set up segments.
  • MobileMonkey can be put on both your website and your Facebook page, so it is a two-in-one product.
  • It is based on software that everyone knows from Facebook, which makes it very easy for visitors to use.


  • No Free Trial
  • No Premium Consulting / Integration Services

Headline Analyzer by CoSchedule

headline analyzer by coschedule

Employing attention-grabbing headers and descriptions for your posts on Facebook and advertising will increase their visibility. CoSchedule’s Headline Analyzer, a free tool for measuring the efficiency of headlines, may assist you in doing so.

A simple search will disclose the overall structure, syntax, and readability of your work. The tool will provide recommendations on how to improve your headline depending on its score.

Pricing option for Coschedule Headline Analyzer

The Headline Analyzer is free to use. To begin using CoSchedule, no account creation is required.


  • Analyze the headline of your post and put it in the right place for better keyword and SEO placement.
  • A huge number of integrations make it easy for your marketing stack to work together.


  • Users have complained that UI is not as intuitive as other alternatives.


seedprod -

If you run a Facebook advertising campaign, you can redirect that traffic to a Facebook landing page from your WordPress Site. Using SeedProd’s lead generation capabilities, you can persuade potential customers to sign up for your email list or make a purchase.

SeedProd is another alternative for displaying Facebook content on your website. SeedProd’s Facebook blocks allow you to display your Timelines, Posts, Comments, Events, and Videos on your Facebook profile.

As a result, people have a more favorable opinion of your Facebook post. As a result, they’re more likely to share, like, and follow you on Facebook.


SeedProd offers a variety of subscription plans, the lowest of which is $49 per year.


  • This tool is very easy to use, and you don’t need to know how to code.
  • SeedProd has landing page-specific blocks that don’t have any filler.
  • A landing page with a drag-and-drop interface that gets a lot of conversions
  • With the customization features, you can change the headings, colors, blocks, and alignments.


  • Free software comes with some restrictions. The premium version solely has business growth components.
  • No other content management system (CMS) is compatible with SeedProd.
  • SeedProd has fewer elements and blocks than other page builders.


Hopefully, you’ve found this list of tools helpful. With these in hand, you can add a few extra minutes to your marketing job and see it pay off in spades. 

But social media management can take a lot of time, so remember to keep your eyes on the bigger business picture. 

The tools listed here should help you spend more time on Facebook and other forms of online marketing, but you still have to devote time to planning, analyzing, and tweaking your strategies for the best results.

Frequently Asked Questions

Can I Use Facebook Ads Without an Account?

Yes, you can! You can create a Facebook campaign and then add specific audiences to your ad, which allows you to target people based on their interests or other demographics. You will need to have an account to do so, though.

How Long Does It Take for Facebook Ads to Run?

Typically, they take 24 hours or less to run—but that depends on the audience and how many users view your ad at any given time. Once you’ve set up your campaign, it’ll start running immediately.

What is the Best Way to Build My Audience?

Asking questions! There are two different types of audience: people who like your page (who you could add as a “fan”) and people who don’t yet know about your page but would be interested in seeing what’s being said there (who you could add as a “public”). 

What is a Facebook Marketing Tool?

Facebook tools for marketing are apps that help users create better, more effective marketing campaigns on Facebook. They do this by making it easier to measure how well your ads are performing and automating some of the steps involved in creating an ad campaign.

What is the Difference Between Paid and Free Facebook Marketing Tools?

Paid companies and organizations offer must-have Facebook marketing tools like Hootsuite and Buffer. In contrast, free Facebook marketing tools that can help are inbuilt and can be used by anyone who wants to use them without an extra fee.

What Are Some of the Best Paid Facebook Marketing Tools?

The most popular paid best Facebook marketing tools are AdWords and Facebook Advertising Manager, which allow you to target your ad management campaigns based on keywords and demographics. You can also create ads that will show up in users’ news feeds to drive traffic back to your website or business page.

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